MARKETING MINOR

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The minor in marketing is intended for students who seek a solid background in marketing in combination with either their business or non-business major fields of study. The marketing minor is not open to business administration majors emphasizing marketing.

Minor Requirements (18 Credits)

COMM 370 - Advertising Credits: 3
MKTG 310 - Principles of Marketing Credits: 3
MKTG 320 - Consumer Behavior Credits: 3
MKTG 400 - Marketing Research Methods Credits: 3
MKTG 480 - Marketing Strategy Credits: 3
Note: If a marketing minor is taken in conjunction with a business administration degree, a second marketing elective approved by the advisor must be chosen in place of MKTG 310 .
MKTG - Elective approved by advisor Credits: 3
Note: Elective possibilities include retailing, international marketing, public relations, layout and design, or other course work in a particular area of marketing in which the student would like to specialize.

MARKETING MINOR

Minor Requirements (18 Credits)

Total: 18 Credits