MKTG 310 - Principles of Marketing

Credits: 3
When Offered: Fall
Prerequisite(s): ENGL 101, ENGL 102 and COMM 105 or ENGL 101H and ENGL 102 with a minimum grade of “C.”

The principles and practices of the marketing system, analysis of markets, consumer motivation, product decision, pricing policies, distribution, promotion and selling to consumers.