MKTG 320 - Consumer Behavior

Credits: 3
When Offered: Fall, odd years
Prerequisite(s): MKTG 310 with a grade of “C” or higher; ENGL 101, ENGL 102 and COMM 105 or ENGL 101H and ENGL 102 with a minimum grade of “C.”

An integration of the various disciplines in the behavioral sciences with marketing theory to understand, explain and predict consumer decisions. Explores both the theoretical and practical implications of individual behavioral variables, group influences and consumer decision processes.