BUAD 350 - Business Research Methods

Credits: 3
When Offered: Fall, odd years
Prerequisite(s): MGMT 201 or MKTG 310 with grades of “C” or higher; ENGL 101, ENGL 102 and COMM 105 or ENGL 101H and ENGL 102 with a minimum grade of “C.”

Complete coverage of the steps necessary to conduct social science research, including research designs most commonly used, sample selection, data collection methods, interpretation of results and a variety of written reports of results. This course will also focus on the statistical tests most commonly used in higher levels of social science research such as z tests, t tests, correlation and regression, analysis of variance and non-parametric tests. If the student is a Marketing major in the traditional program, it is expected that the research project be completed and presented, both in written and oral form during this course, to a panel of qualified judges.