COMM 370 - Advertising

Credits: 3
When Offered: Spring
Prerequisite(s): ENGL 101, ENGL 102 and COMM 105 or ENGL 101H and ENGL 102 with a minimum grade of “C.”

An overview of the history of advertising and its contemporary role in communication and business. An examination of advertising’s influence on the culture. Practical applications in planning, copy preparation and media selection.

Lab fee: $45